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Americanization of the European Economy - A compact survey of American economic influence in Europe since the 1800s
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Americanization of the European Economy - A compact survey of American economic influence in Europe since the 1800s
von: Harm G. Schröter
Springer-Verlag, 2005
ISBN: 9781402029349
268 Seiten, Download: 4475 KB
 
Format:  PDF
geeignet für: Apple iPad, Android Tablet PC's Online-Lesen PC, MAC, Laptop

Typ: A (einfacher Zugriff)

 

 
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Inhaltsverzeichnis

  CONTENTS 7  
  PREFACE 9  
  LIST OF ABBREVIATIONS 11  
  INTRODUCTION AMERICANIZATION AS A COMPREHENSIVE CONCEPT OF ECONOMIC DEVELOPMENT DURING THE 20th CENTURY 13  
     A CONCEPT AND ITS QUESTIONS 13  
     DEFINITIONS OF AMERICANIZATION AND RESEARCH METHODS 15  
     LITERATURE ON AMERICANIZATION 19  
     THE ROOTS OF AMERICANIZATION 20  
     AMERICANIZATION AND SOCIAL SCIENCE THEORY 23  
     TEMPORAL SWINGS IN AMERICANIZATION 25  
  PART 1 THE FIRST WAVE OF AMERICANIZATION 1870-1945 CHAPTER 1FORDISM AND TAYLORISM COME TO EUROPE 28  
     CHAPTER 1 FORDISM AND TAYLORISM COME TO EUROPE 29  
        STANDARDIZATION AND INTERCHANGEABLE PARTS 30  
        AMERICAN BIG BUSINESS AND INDUSTRIAL CONCENTRATION 34  
        RATIONALIZATION AND SCIENTIFIC MANAGEMENT 36  
        MOTION PICTURES AND AMERICANIZATION 42  
        1929: THE COLLAPSE OF THE AMERICAN-STYLE CAPITALISM 45  
        FASCISM AND AMERICANIZATION 46  
        THE UNITED STATES VERSUS EUROPE TO 1945: INDIVIDUAL VALUES AND NORMS 47  
        THE UNITED STATES VERSUS EUROPE TO 1945: CONCEPTS OF WORLD ECONOMIC ORDER 49  
        CONCLUSION: ADOPTING FORM, REJECTING CONTEXT 51  
  PART 2 THE SECOND WAVE OF AMERICANIZATION: THE GREAT POST-WAR BOOM, 1945-1975 55  
     CHAPTER 2 AMERICANIZATION AS A MISSION, 1945-1955 57  
        AMERICAN INTERNATIONAL COMMITMENT AFTER 1945 57  
        REBUILDING EUROPE: THE MARSHALL PLAN 59  
        AMERICAN AID AFTER THE MARSHALL PLAN: THE PRODUCTIVITY MISSION 62  
        OCCUPATION POLITICS: THE US-ZONES IN GERMANY AND AUSTRIA 66  
        CONCLUSION: THE LIMITS OF DIRECTED AMERICANIZATION 70  
     CHAPTER 3 MASS PRODUCTION, MASS DISTRIBUTION, AND NEW TECHNOLOGY 73  
        FOREIGN DIRECT INVESTMENT AND ITS EFFECTS 74  
        DECARTELIZATION 79  
        MASS PRODUCTION 83  
        MASS DISTRIBUTION 89  
        DEVELOPMENT OF SELF-SERVICE 91  
        SELF-SERVICE ON A LARGE SCALE: THE SUPERMARKET 95  
        OTHER DISTRIBUTIONAL INNOVATIONS: CHAINS, FRANCHISE, AND MAIL-ORDER FIRMS 98  
        NEW HABITS, NEW MATERIALS, NEW TECHNOLOGIES 101  
        CONCLUSION: THE EMERGENCE OF A EUROPEAN MASS MARKET 105  
     CHAPTER 4 MANAGING FIRMS AND THEIR CONSUMERS 109  
        EDUCATION FOR BUSINESS MANAGEMENT 109  
        INTERNAL RE-ORGANIZATION OF ENTERPRISE: MARKETING AND DIVISIONALIZATION 117  
        MARKETING RESEARCH 123  
        ADVERTISING 129  
        CONCLUSION: EUROPEAN ENTERPRISE RESHAPED 133  
  PART 3 AMERICANIZATION’S THIRD WAVE FROM THE 1980s 137  
     CHAPTER 5 ECONOMIC SLOWDOWN AND THE AMERICAN MODEL 139  
        DEREGULATION TO INCREASE COMPETITION 141  
        PRIVATIZATION TO PROMOTE GROWTH 154  
        TECHNOLOGICAL CHANGE 165  
        CONCLUSION: A CURE FOR EUROPE’S ECONOMIC ILLS? 171  
     CHAPTER 6 COMPANIES AND CONSUMERS 175  
        CHANGING PATTERNS IN FINANCING ENTERPRISE: FROM BANK CREDITS TO MARKET CAPITALIZATION 176  
        RE-DEFINING SHAREHOLDERS: FROM THE RICH TO THE MASSES 185  
        RISK-TAKING AS AN ECONOMIC VIRTUE 193  
        THE CONSUMER AS INDIVIDUAL 196  
        CONCLUSION: THE TRIUMPH OF FINANCES 202  
     CHAPTER 7 INDUSTRIAL RELATIONS AS A BARRIER TO AMERICANIZATION 205  
        WORKER PARTICIPATION IN EUROPE AND THE UNITED STATES TO 1945 206  
        WORKS COUNCILS AND CO-DETERMINATIION IN EUROPE AFTER 1945 208  
        WORKER PARTICIPATION AS MANAGEMENT TOOL 212  
        CONCLUSION: A EUROPEAN BULWARK AGAINST AMERICANIZATION? 214  
     CONCLUSION 217  
        WAVES OF AMERICANIZATION 218  
        THE ROOTS OF AMERICANIZATION REVISITED 220  
        THE PRIMACY OF THE ECONOMY 220  
        COMPETITION AS CURE-ALL 223  
        COMMERCIALIZATION 226  
        INDIVIDUALIZATION 228  
        CHOICE VERSUS ASCRIPTION 229  
        THE AMERICANIZATION OF THE WORLD? 230  
        LIMITS AND BARRIERS TO AMERICANIZATION 232  
        THE LESSONS OF HISTORY? 233  
  NOTES 237  
  LITERATURE 245  
  INDEX 265  


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