Preface	7
	Acknowledgements	9
	Contents	11
	Contributors	13
	1 Ubiquitous Computing for Electronic Business	15
	1.1 Ubiquitous Computing and Networked Business	15
	1.2 Ubiquitous Commerce Technologies	17
	1.3 Ubiquitous Commerce Case Studies	21
	1.4 Ubiquitous Commerce and Business Innovation	23
	1.5 Ubiquitous Commerce and Society	24
	1.6 New Frontiers for Electronic Business	25
	References	25
	Part I Technology	28
	2 Supply Chain Management Standards in Ubiquitous Commerce	29
	2.1 Introduction	29
	2.2 Unique Identifiers in Supply Chain Management	30
	2.3 The EAN.UCC System	35
	2.4 The Role of Standardization for Ubiquitous Commerce	43
	2.5 Summary	44
	References	44
	3 Optimizing Business Processes by Automatic Data Acquisition: RFID Technology and Beyond	47
	3.1 Introduction	47
	3.2 Enterprise Software for Supply Chain Management	49
	3.3 Auto-ID System Requirements	52
	3.4 System Overview	53
	3.5 Case Studies	57
	3.6 Open Issues	62
	3.7 Summary	64
	References	64
	4 RFID in Movable Asset Management	67
	4.1 Introduction	67
	4.2 RFID-Enhanced Asset Management	68
	4.3 Case Studies on Smart Asset Management Solutions	71
	4.4 Critical Success Factors for RFID Adoption	78
	4.5 Recommendations for a Pathway to RFID Adoption	81
	4.6 Conclusions	83
	References	84
	Part II Business	87
	5 Ubiquitous Services: Extending Customer Relationship Management	89
	5.1 Ubiquitous Devices as a Service Channel	89
	5.2 Ubiquitous Devices as Sensors	90
	5.3 Ubiquitous Devices as Effectors	91
	5.4 Web Services as a Common Language	92
	5.5 Re-thinking Business Functions	93
	5.6 Re-thinking Business Location	94
	5.7 Smart Appliances and Intelligent Agents	96
	5.8 Microservices on Tap	100
	5.9 Camera Phones — the New Element of Ubiquitous Services Infrastructure	102
	5.10 Conclusions	104
	References	105
	6 The Business Value of Ubiquitous Computing Technologies	107
	6.1 Introduction	107
	6.2 Ubiquitous Computing: Integration of the Real and the Virtual Worlds	108
	6.3 Identifying Value-Creating Ubiquitous Computing Applications	113
	6.4 Overcoming the Challenges: RFID in the Retail Industry	118
	6.5 Conclusions	123
	References	125
	7 Ubiquitous Computing, Customer Tracking, and Price Discrimination	129
	7.1 Introduction	129
	7.2 Ubiquitous Computing and Commerce	131
	7.3 Tracking and Price Discrimination	133
	7.4 Interactive Marketing and Optimal Profit	134
	7.5 Implications	143
	References	144
	8 The Design of Pervasive Retail Experiences	147
	8.1 Consumerism and Technological Change	147
	8.2 Creating Consumer Value	148
	8.3 The New Consumer	150
	8.4 Revisiting the Retail Experience	151
	8.5 Pervasive Retail Application Scenarios	152
	8.6 A Case Study in Pervasive Retail	154
	8.7 Discussion and Conclusions	164
	References	166
	Part III Society	169
	9 Legal Challenges to Ubiquitous Commerce	171
	9.1 Introduction	171
	9.2 Ubiquitous Commerce Technologies	172
	9.3 Legal Challenges	173
	9.4 Application Scenarios	176
	9.5 Conclusions	178
	References	179
	10 Thoughts on Retail System Design to Support Polimorphic Actions Among Clerks: That’ll Be $ 20 — But if You Buy Two, I’ll Knock off 10%	181
	10.1 Opening	181
	10.2 Back Stories	182
	10.3 Agency	185
	10.4 Technology Examples	187
	10.5 Summary	189
	References	189
	11 Privacy Protection and RFID	191
	11.1 The RFID Prox Card	191
	11.2 RFID: Promise and Threat	193
	11.3 But What Is RFID, Really?	195
	11.4 The 21st Century Bar Code?	197
	11.5 Privacy Issues	199
	11.6 Conclusion	202
	References	202
	A The Code of Fair Information Practices	203
	B The ISTAG Maria Scenario	205
	Index	207