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Handbook of Partial Least Squares - Concepts, Methods and Applications
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Handbook of Partial Least Squares - Concepts, Methods and Applications
von: Vincenzo Esposito Vinzi, Wynne W. Chin, Jörg Henseler, Huiwen Wang
Springer-Verlag, 2010
ISBN: 9783540328278
791 Seiten, Download: 13146 KB
 
Format:  PDF
geeignet für: Apple iPad, Android Tablet PC's Online-Lesen PC, MAC, Laptop

Typ: B (paralleler Zugriff)

 

 
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This handbook provides a comprehensive overview of Partial Least Squares (PLS) methods with specific reference to their use in marketing and with a discussion of the directions of current research and perspectives. It covers the broad area of PLS methods, from regression to structural equation modeling applications, software and interpretation of results. The handbook serves both as an introduction for those without prior knowledge of PLS and as a comprehensive reference for researchers and practitioners interested in the most recent advances in PLS methodology.



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